With its adoption directory, HUFT iscreating a national platform that brings animals in need one step closer to
finding their forever families.
New Delhi, September 2025 : Heads
Up For Tails (HUFT), India’s leading pet care brand, is furthering its
vision for every home to experience the joy of raising pets as family,
by supporting community animals through its nationwide online pet
adoption directory. Launched on International Dog Day, (26th
August), the platform has already begun connecting families with pets in
shelters who are waiting for the loving homes they deserve.
This milestone shines a light on a deeper challenge
India continues to face, the scale of animal abandonment and the urgent need
for permanent homes.
A crisis hiding in plain sight
Every day in India, countless dogs and cats are
abandoned, injured, or born on the streets. Shelters, individual caretakers,
and rescuers across the country work tirelessly to care for them by feeding,
vaccinating, and nursing them back to health. But no matter how committed, a
shelter is not the same as a home.
Cuddles, for instance, was left behind by her family
at Karma Animal Foundation, and never asked after again. Matka, rescued after a
hit-and-run that left him with a broken leg, was brought to Wagging Tails
Foundation, and has since found a loving home.
Tiger, a senior dog, was separated from his caregiver,
a tea-seller who could no longer provide for him. Oreo, sick and mourning her
puppy brother’s loss to infection, found refuge at Earthlings Trust.
These are just a few of the thousands of stories
unfolding every day. Each animal waits, often for years, for the warmth of a
family.
Why HUFT stepped in
While online adoption platforms have existed before,
HUFT brings something unique to this effort: the scale of its national
presence and the trust it has built with pet parents and the community over 17
years. With 100+ stores, 80+ spas, and millions of customers across India,
HUFT is in a position to create awareness at a level never seen before in pet
adoption.
Through the adoption directory, HUFT has partnered
with trusted shelters such as Karma Animal Foundation, Wagging Tails
Foundation, Earthlings Trust, Project Kindness Foundation, and 100+ partners to
create a wider platform for these animals to be discovered. For prospective pet
parents, the adoption directory aims to be a single, reliable destination to
explore adoption possibilities in their city.
At the heart of this initiative lies the same emotion
that inspired HUFT’s very beginning — love.
A mission rooted in love
Rashi Narang, Founder of Heads Up For Tails, said: “When a pet enters our lives, everything changes.
They open our hearts, teaching us empathy, kindness, and unconditional love. My
own pets have made me a better human in countless ways. Through this adoption
platform, our hope is that every family can experience that same
transformation. Because behind every shelter cage isn’t just an animal
waiting—it’s a best friend in the making, a teacher of compassion, and the
magic that turns a house into a home.”
The adoption website is more than a list of names and
photos. It is a bridge between those who wish to adopt and those waiting to be
adopted. In less than a month, this platform has already helped 50+ pets find
their forever homes — proof that visibility can mean the difference between
waiting indefinitely in a shelter and finally curling up on a couch at home.
Each successful adoption is a story rewritten:
- From fear
to trust - From loneliness
to companionship - From waiting
to belonging
For families, adoption is equally transformative. Many
pet parents will tell you that while they rescued a dog or cat, it was truly
the animal who rescued them with unconditional love, tender companionship, and
a sense of joy that no material possession can equal.
“Every successful adoption helps us change the
narrative about Indie dogs, and as Simba got adopted, it ignited hope in our
mission of empowering our beautiful, resilient desi dogs.” – Pooch Tales.
An invitation to India
HUFT’s adoption directory is a call to action. It is
an invitation to families, couples, and individuals across India to consider
adoption not just as an option, but as the first choice when welcoming a pet.
The process is simple:
- Browse
available pets in your city - Connect
directly with the shelter, and take the first step toward adoption
Each adoption frees up space in a shelter for another
animal in need, creating a ripple effect of kindness.
HUFT believes this is just the beginning. With
nationwide reach, trusted partnerships, and a growing community of pet lovers,
the brand hopes to normalise adoption in India, turning it from a niche effort
into a mainstream movement.
Because every adoption matters
Adopting isn’t just about saving one life. It’s about
changing many: the pet’s, yours, your family and friends and everyone who gets
to witness this ripple of love. It’s about creating homes where tails wag,
purrs echo, and love multiplies.
HUFT invites readers to visit the adoption website,
explore the stories of pets awaiting homes, and perhaps, discover the one
waiting just for you.
Because sometimes, the ones we rescue end up rescuing
us.
If you’d like to register a streetie, a foster or a
shelter animal who needs a home, send us an email with details to huftfoundation@headsupfortails.com.
About Heads Up For Tails
Heads Up For Tails (HUFT), inspired by its founder’s
dog Sara, was founded with a singular mission: to improve the lives of pets.
Today, it is India’s largest and most loved pet care brand, with 100+ stores,
80 pet spas, and over 5,000 thoughtfully designed products.
Alongside creating products and services for pets and
their families, HUFT also extends its care to community animals through the
HUFT Foundation, which has helped feed over 2.5 lakh animals, collared 12,000
street dogs, placed 4,500 beds and jackets, and provided clean drinking water
to more than 5 lakh animals.
