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Mumbai, INDIA, October 3rd, 2025 : Ralph Lauren Fragrances introduces one of India’s most celebrated cricketers
and global sports icons, Jasprit Bumrah, as its new Polo 67 ambassador for
India. The new partnership celebrates the power of dedication through
determination and discipline, featuring the cricket legend in the highly
anticipated Polo 67 fragrance campaign.
“Jasprit’s journey of perseverance and discipline, and
his role as an inspiration to millions, make him the ideal partner to represent
Polo 67,” said Charles-Alexandre Boczmak, General Manager of L’Oréal
International Distribution SAPMENA. “His persona perfectly reflects the
timeless yet vibrant and contemporary vision that Ralph Lauren Fragrances
embodies.”
Jasprit Bumrah’s lifelong dedication and unwavering
commitment to his love of cricket has catapulted him to become one of the
world’s greatest athletes – he is a prolific, once-in-a-generation icon. A
trailblazer in Indian cricket, he is celebrated worldwide for redefining fast
bowling with his unique style and consistency. The embodiment of sportsmanship,
he transcends the world of cricket and is renowned for his quiet leadership,
gracious dignity, sustained dedication to excellence and a passion for giving
back. Pushing the boundaries of what is possible, he is a testament to the next
generation to design their own dreams.
“Ralph Lauren has always symbolized timeless
elegance and authentic individuality. As a brand I’ve always admired and
dreamed of working with, it was an honor to collaborate with them – and no
less, on a fragrance campaign that’s centered around designing your dreams
through determination and grit. That is a message that really resonates with me
in my cricket career and in my life,” said Jasprit Bumrah.
Reigniting the POLO fragrance franchise, the new scent
brings an athletic spirit to the iconic collection. Polo 67 EDP is for the man
always at the top of their game, for the man who champions his own
self-expression – perfectly embodying the audacious spirit and dynamic essence
of this bold new scent.
Exclusively crafted by master perfumer Marie
Salamagne, POLO EST. 67 EAU DE PARFUM embodies a warm woody scent with a unique
blend of fresh and fruity notes including pineapple, cedarwood and
benzoin.
- TOP
NOTES: Pineapple Accord, Green Mandarin,
Bergamot, Cardamom - MID
NOTES: Sesame Seed, Cypress, Lavandin - BASE
NOTES: Vetiver, Cedarwood, Benzoin
ABOUT RALPH LAUREN FRAGRANCES
In 1978, Ralph Lauren expanded his lifestyle brand to
encompass the world of fragrance, launching Lauren for women and Polo for men.
For more than 40 years since, Ralph Lauren Fragrances has developed bestselling
fragrances that express a distinct personality and luxury lifestyle in line
with the Ralph Lauren tradition. Today, the brand’s portfolio spans Ralph
Lauren and Polo fragrances, including Ralph Lauren Collection fragrances, Woman
by Ralph Lauren, Ralph Lauren Romance, Ralph’s Club, Polo Earth, Polo Blue,
Polo Red, Purple Label and more.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE: RL) is a global leader
in the design, marketing and distribution of luxury lifestyle products in five
categories: apparel, footwear & accessories, home, fragrances and
hospitality. For more than 50 years, Ralph Lauren has sought to inspire the
dream of a better life through authenticity and timeless style. Its reputation
and distinctive image have been developed across a wide range of products,
brands, distribution channels and international markets. The Company’s brand
names — which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren
Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph
Lauren Children and Chaps, among others — constitute one of the world’s most
widely recognized families of consumer brands. For more information,
visit https://corporate.ralphlauren.com/
@ralphlaurenfragrances #RalphLaurenFragrances #Polo67
#RLDesignYourDreams
