Noida, 9th
February 2026 : Bhima Jewellery, one of
India’s most trusted and legacy jewellery brands with a retail network of 100+
showrooms, has strengthened its pan-India retail footprint with the launch
of its new showroom in Noida, in the presence of acclaimed actor
Parineeti Chopra.
The Noida store
launch marks a key milestone as the brand approaches 100 years of
excellence, built on craftsmanship, purity, trust, and ethical business
practices. This underscores Bhima Jewellery’s growing relevance among
today’s modern consumers while remaining deeply rooted in its legacy values.
Aligned
with Bhima Jewellery’s long-term growth strategy, the Noida showroom reflects
the brand’s focus on expanding into key urban markets while adapting to
changing consumer preferences. Located at P17, Sector18, Noida, the
store offers 22-carat gold jewellery, 100% BIS-certified
products, transparent pricing, and a modern retail experience, reinforcing
Bhima’s customer-first approach and commitment to quality and trust.
Dr. B.
Govindan, Chairman, Bhima Jewellery, said,
“For us, opening the Noida showroom is not just about adding a new store, but
about becoming a part of the city and its people. As we have completed 100
years of our journey, our focus remains on offering jewellery that customers
can trust, along with honest pricing, quality craftsmanship, and a comfortable
shopping experience. We are happy to bring the Bhima Jewellery legacy to Noida
and look forward to welcoming customers to the new showroom.”
Mr. Sudhir
Kapoor, Managing Partner, Bhima Jewellery, said, “As Bhima completes 100 years of Bhima Jewellery, our focus remains
on building a future-ready retail business while staying true to the values
that have earned customer trust for generations. The Noida launch represents a
strategic step in our pan-India expansion, allowing us to serve a growing base
of discerning consumers who value purity, transparency, and craftsmanship. We
see strong demand across markets and remain committed to scaling responsibly
with consistency in quality and experience.”
Parineeti Chopra,
Bollywood Actress said, “Jewellery is
deeply connected to personal milestones and memories, and Bhima Jewellery
understands that beautifully. Their focus on trust, purity, and thoughtful
design is what makes the brand truly special, even today.”
Guests at
the launch included customers, well-wishers, and members of the local
community, who experienced personalised store walkthroughs, curated jewellery
showcases, and interactions with the Bhima Jewellery team. The event featured
media interactions, customer moments, and celebratory highlights marking the
brand’s entry into Noida.
As Bhima
Jewellery enters its centenary phase, the brand continues to focus on design
innovation, omnichannel retail, responsible expansion, and geographic growth,
while adhering to the rigorous quality and purity standards that have defined
it for generations.
About Bhima
Jewellery
Founded in
1925, Bhima Jewellery is one of India’s most trusted jewellery brands, known
for its uncompromising standards of purity, ethical business practices, and
excellence in craftsmanship. Over the decades, the brand has evolved into a
professionally managed retail organisation with a strong presence across India
and the UAE. Bhima Jewellery serves a diverse customer base with an extensive
range of gold, diamond, platinum, and silver jewellery, spanning bridal,
festive, everyday, and contemporary collections, seamlessly blending heritage
with modern retail innovation and catering to customers across generations.
