Bengaluru,
13th February 2026: Bengaluru FC has entered into a strategic
partnership with Century Real Estate, onboarding them as one of the club’s
Principal Sponsors, while also featuring the real estate major as a
back-of-jersey partner. The brand’s logo will appear on the back of the team’s
match jersey for the upcoming Indian Super League season. The partnership
brings together two Bengaluru-based institutions with shared legacy and
deep-rooted connections to the city.
The
addition of Century Real Estate marks a significant milestone in Bengaluru FC’s
partner ecosystem. The club continues to align with organisations that reflect
its long-term vision and professional standards. Since its inception, the Blues
have established themselves as one of India’s most reputed clubs, and the team’s
growth has been supported by consistent on-field performance and one of the
most passionate fan bases in Indian football.
For
Century Real Estate, the partnership reflects a natural extension of its
longstanding commitment to Bengaluru, offering a powerful platform to connect
with the city’s vibrant community. With a legacy spanning over five decades,
the organisation has played a defining role in the city’s urban evolution. The
association reflects a shared investment in the city’s sporting and cultural
landscape.
Ravindra
Pai, Managing Director, Century Real Estate, said, “At
Century Real Estate, Bengaluru has always been at the heart of what we do, and
this partnership with Bengaluru FC is a reflection of that shared connection to
the city. BFC represents the passion, ambition, and community spirit that
Bengaluru stands for. Our association goes beyond brand presence on the jersey
and is about supporting a club that continues to inspire the city and its
people. We are proud to come on board as a principal sponsor and exclusive back
of the jersey partner for the ISL season, and we look forward to building a
meaningful journey together.”
Karan
Yadav, Chief Commercial Officer, JSW Sports said, “Bengaluru
FC represents the energy, resilience, and pride of this city. As a club, we
have grown alongside Bengaluru and remain deeply invested in its future.
Partnerships like these allow us to connect meaningfully with the community and
with fans across generations. We see every association as a long-term commitment
that goes beyond visibility – it is about celebrating Bengaluru and
strengthening a platform that inspires the city’s youth.”
The
partnership will extend across stadium branding, fan engagement zones, and
integrated digital campaigns throughout the season. Century Real Estate’s
jersey presence will anchor sustained brand visibility among football audiences
across Karnataka and national markets, reinforced through match day
integrations, digital storytelling, and immersive fan initiatives designed to
drive deeper engagement beyond the stadium environment.
The
Indian Super League is one of India’s most-watched sporting properties,
offering partners high broadcast visibility and national reach. As Bengaluru FC
prepares for the upcoming ISL campaign, the partnership signals strong brand
visibility. It also reflects a shared intent to champion the city on the
national stage while deepening engagement with the community that continues to
support both Institutions.
