BrandLoom, India’s
only ROI-driven branding and digital marketing consultancy,
has released findings from its Festive Marketing 2025 Case Study, which
analyzed over 70 campaigns across B2B, B2C, D2C, and eCommerce businesses in
India. The “2025 Festive Season Marketing No Nos List” revealed that while
festive ad spends are projected to cross ₹1.2 lakh crore this year, nearly 40%
of campaigns are failing to convert effectively due to recurring mistakes in
strategy and execution.

The
analysis covered sectors ranging from fashion and consumer electronics to
industrial goods, home décor, and online marketplaces. The findings from the Festive Season Marketing Case Study highlight
that festive season marketing mistakes aren’t limited to consumer-first
categories—they also impact B2B and service-driven companies trying to ride the
festive wave.

Key Findings from BrandLoom 2025 Festive
Season Marketing No-Nos List:

1. Discount-First Strategy Backfiring

Businesses
over-relying on heavy discounts saw only 12–15%
repeat purchase rates, while those combining discounts with loyalty
programs or bundled offerings achieved 28% repeat customers.

2. Inconsistent Messaging Across Channels

Campaigns
lacking consistent creative and messaging across social media, websites,
marketplaces, and offline touchpoints saw 20%
lower engagement compared to brands with unified storytelling.

3. Poor Personalization Despite Data Access

Many
companies ignored segmentation and pushed generic messages. Brands that used
AI-led personalization achieved 2.3x
higher engagement rates versus non-personalized campaigns.

4. Festive Without Meaning

Campaigns
that focused purely on sales missed cultural and emotional resonance, resulting
in 35% lower brand recall across
both B2C and B2B audiences.

4. Short-Term Focus, No Long-Term Play

Multiple
2025 reports show that India’s festive season now runs across several phases,
with continued shopper activity even after Diwali. AppsFlyer notes post-Diwali
session lifts and under-used remarketing, while Criteo finds long buying cycles
that benefit from extended retargeting—evidence that sustained post-festive nurturing
helps convert late-cycle demand.

Best Practices for Festive Marketing 2025

BrandLoom’s
study doesn’t just identify the problems—it offers a roadmap to fix them with
the best festive marketing strategies in
India :

●       
Balance
discounts with loyalty – Pair festive offers with loyalty points,
bundles, or exclusive experiences to retain customers.

●       
Unify
messaging – Ensure creative consistency across every
touchpoint, from social media to marketplaces to offline retail.

●       
Leverage
AI for personalization – Use customer data to tailor campaigns based
on past purchases, browsing behavior, and festive intent.

●       
Invest
in cultural storytelling – Anchor campaigns in festive traditions and
cultural narratives to spark emotional connection.

●       
Think
long-term – Extend engagement strategies beyond Diwali
with retention campaigns, re-targeting, and customer community building.

Why It Matters

The
festive season is India’s most significant commercial opportunity, but a study
by BrandLoom shows that spending big
isn’t enough. Without clarity, consistency, and cultural resonance,
businesses—whether B2B, B2C, or eCommerce—risk losing both money and long-term
trust.

As Avinash Chandra, Founder & CEO of
BrandLoom, explains:

“Festive
campaigns aren’t just about consumers filling carts—they’re about businesses of
all kinds building trust. Whether you’re a B2B company pitching solutions or an
eCommerce platform chasing orders, the principles are the same: clarity,
consistency, and connection. That’s what separates winners from laggards.”

About BrandLoom

BrandLoom
is one of India’s leading branding and digital marketing consultancies, known
for building trust-driven, scalable brands. With expertise in brand
positioning, SEO, performance marketing, and user experience, BrandLoom
partners with ambitious founders across B2B,
B2C, D2C, and eCommerce sectors to move beyond vanity metrics and build
brands that customers remember, trust, and return to.

From
early-stage challengers to established enterprises, BrandLoom has helped
businesses across health, fashion, technology, industrial, home, and personal
care scale with clarity and purpose.

To learn more, visit: https://www.brandloom.com