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New Delhi, India : BrandLoom is delighted to announce its double victory at the ADTECH Today Awards 2025, held at Yashobhoomi, IICC Dwarka, New Delhi.
The
agency was awarded in two major categories for its standout work on Ashley
Stewart’s plus size clothing range, including its bridal category debut.
●Best Paid Search Ad Campaign
●Best Digital Campaign
BrandLoom
helped launch Ashley Stewart “I Said Yes” Bridal Campaign—This
integrated campaign not only marked the brand’s foray into bridalwear but also
delivered record-breaking performance
metrics, establishing Ashley Stewart as a bold new name in plus-size bridal
fashion.
In
the United States, Ashley Stewart is
a celebrated plus-size fashion brand that has empowered women for decades. In
2024, the brand expanded into a new territory: bridalwear. With no prior presence in the category, Ashley Stewart
needed a campaign that would build an emotional connection, generate massive
visibility, and drive conversions right from launch.
That’s
where BrandLoom stepped in.
Ashley
Stewart had three key hurdles to overcome:
●Zero association with bridalwear
●A highly competitive category with
established players
●The pressure of a high-stakes, high-impact
launch
The Winning Campaign: “I Said Yes”
BrandLoom
didn’t just launch a product line; it built a movement. The “I Said Yes” campaign combined emotion-led storytelling, strategic SEO, influencer alignment,
and precise paid media execution to
ensure Ashley Stewart’s bridal debut felt personal, powerful, and purposeful.
Key
initiatives included:
●Emotional
brand storytelling built around body confidence, joy, and love
●Bridal
category design & SEO with long-tail content strategy
●Influencer
marketing across TikTok, Instagram, and YouTube
●High-ROAS
Meta ad campaigns with smart targeting
●GMB
optimization for bridal-related store visibility
●Guest
posting on trusted lifestyle and wedding platforms
The
numbers spoke loud and clear:
●18.69 ROAS – A record-breaking return
on ad spend
●$2.88 CPC – Efficient acquisition in a
high-CAC category
●226K+ unique visitors to the bridal
category and product pages
●Consistent sales both online and
in-store
●Improved organic visibility through
blogs, GMB, and local SEO
“We
weren’t just running a campaign—we were shaping a narrative that resonated with
women preparing for one of the most important days of their lives,” said Avinash Chandra, Founder & CEO of
BrandLoom.
“Winning these awards validates our
trust-first, performance-led approach. We’re proud to have helped Ashley
Stewart enter a new space with heart, strategy, and scale.”
Lee Washington,
Director of Analytics and CRM at Ashley Stewart, shared his appreciation:
“We’re happy to have chosen BrandLoom as our
online marketing partner. The team is excellent and works very transparently,
so even if there is any challenge, we can sort it out by having open dialogues.
Their experts have in-depth knowledge and have been very helpful. If you’re
looking for a good digital marketing partner, I highly recommend BrandLoom.”
“Winning not one, but two prestigious awards
with BrandLoom by our side has been incredibly rewarding. The ‘I Said Yes’
campaign was close to our hearts, and BrandLoom brought it to life with
unmatched strategic clarity, creativity, and care. Their team truly understood
our vision and executed it flawlessly across every channel. We couldn’t have
asked for a better partner for our bridal debut.”
About BrandLoom
BrandLoom is
India’s only ROI-focused digital marketing
companythat partners with ambitious brands across
fashion, wellness, beauty, and lifestyle sectors. With deep expertise in brand strategy, SEO, content, performance
marketing, and UX design,
BrandLoom delivers scalable growth by aligning every touchpoint with a brand’s
core promise.
From
market challengers to legacy brands, BrandLoom builds marketing systems that compound trust and drive long-term impact.
Learn
more at: www.brandloom.com
