Kameleo
began in Hyderabad with a simple idea—that footwear should be personal,
comfortable, and easy to make your own. What started as a belief has grown into
an India-born customised fashion footwear brand that is quietly carving its
space in a fast-changing consumer fashion market. As the new year unfolds,
Kameleo finds itself at an important growth moment, driven by strong customer
acceptance, a scalable retail model, and a clear ambition to take Indian-led
customisation to global markets.
Founded
in Hyderabad, Kameleo has introduced a distinctive in-store customisation
experience that puts choice directly in the hands of the customer. Shoppers can
walk into a Kameleo store, choose from over 22 styles, pick from 7 sole colours
and 13 strap colours, and create their own personalised flip-flops in real
time. What truly sets the brand apart is the ease and speed of the
experience—each customised pair is assembled and ready in under two minutes.
The process is designed to feel intuitive and engaging, making personalisation
accessible rather than overwhelming, especially for young, style-conscious
consumers who want individuality without complication.
Alongside
customisation, Kameleo places equal importance on comfort and everyday
wearability. Crafted using high-quality, skin-friendly materials, every pair is
100% waterproof, durable, and designed for all-day comfort. The brand has
consciously positioned itself within an accessible price range, ensuring that
customised fashion remains inclusive rather than premium-led. With 20 stores
across multiple states in South India, Kameleo continues to expand steadily,
supported by strong retail momentum and a business model built to scale.
The
brand is led by a diverse and experienced founding team, including ISB MBAs,
IIT graduates, and NIFT designers, who bring together business insight, design
thinking, and operational discipline. This blend has shaped Kameleo into a
consumer-first brand with a strong focus on product-market fit for Indian
audiences, while keeping scalability at the core. Building on its domestic
traction, Kameleo is now preparing for international expansion, with planned
launches in Nepal, Egypt, Saudi Arabia, Oman, and Sri Lanka in the coming
months. By the end of 2026, the brand aims to establish its presence in over 10
global cities and grow to more than 50 stores worldwide, marking the next phase
of its journey as an Indian customisation-first footwear brand stepping onto
the global stage.
