Mumbai : KT Kids, one of India’s fastest-growing
pediatric-recommended kids care brands, has announced a strategic partnership
with the world’s most famous icon Peppa Pig, owned by entertainment major
Hasbro. The partnership marks one of the largest character-led launches in
India’s children’s haircare and skincare segment.
The partnership
introduces the KT Kids x Peppa Pig Limited edition collection, a range of
clinically tested shampoos, conditioners, body washes, lotions, and everyday
hygiene products designed specifically for children aged 2+ years. The products
combine dermatologist-approved, gentle formulations with Peppa Pig-themed
packaging aimed at making daily self-care routines more engaging for children.
Industry observers say
the move reflects the growing premiumisation of India’s kids’ personal care
category, where parents increasingly prefer safe, pediatric-recommended
solutions backed by trusted brands and familiar characters.
KT Kids’ brand
ambassador, actor Kareena Kapoor Khan, has been headlining the KT Kids campaign
since the launch, strengthening the brand’s appeal among modern Indian
families.
Speaking on the
announcement, Dhruv Sayani, Founder, KT Kids, said:“At KT Kids, this is a
historic moment as Peppa Pig isn’t just a character; it is one of the most
powerful children’s franchises in the world and a true cultural force for young
families.
India today ranks among
the largest markets for Peppa Pig globally, over 25% of the English YouTube
channel’s 36+ million subscribers come from India alone, translating to more
than 9 million Indian subscribers, while the Hindi channel has built an
additional 12.9 million subscribers, building a total 21+ Million strong
community in India , that level of engagement is unprecedented.”
When a brand commands
this kind of love and daily screen time with children, it naturally becomes
part of their lives and that’s exactly where personal care belongs. With
Kareena Kapoor Khan’s deep credibility among modern parents and Hasbro’s global
leadership, we see this as a category-disrupting moment.
Add to that Peppa Pig’s
robust 2026 content slate is underway and the timing couldn’t be bigger. This
partnership gives us the opportunity to integrate entertainment, trust, and
science at scale, creating not just products, but a complete kids’ care
ecosystem. This is not a launch, this is the beginning of a new growth chapter
that will reshape the future of kids’ personal care in India.”
The new range has been
developed to be tear-free, mild on sensitive skin, and suitable for everyday
use. The company said the products will be available across pharmacies, modern
retail outlets, and e-commerce platforms, in addition to the brand’s
direct-to-consumer website.
KT Kids has been
rapidly expanding its footprint nationally, supported by strong offline
distribution and digital growth, and the Peppa Pig partnership is expected to
further accelerate category adoption and brand visibility.
The collection will
roll out nationwide starting 15th February 2026.
About
KT Kids:
KT Kids is a children’s
personal care brand in India dedicated to making everyday grooming safe, gentle
and enjoyable for young children. Designed specifically for kids, the brand’s
range of hair and skin care products is formulated with mild, thoughtfully
chosen ingredients and is free from harsh chemicals commonly found in adult
products.
Rooted in the belief
that children’s care needs are fundamentally different, KT Kids combines
science-backed formulations with playful design to encourage healthy self-care
habits from an early age. The brand is trusted by parents for its focus on
safety, quality and age-appropriate care, while its fun, kid-friendly packaging
makes daily routines easier and more engaging for children.
KT Kids products are
available across leading retail and e-commerce platforms in India.
