Reframing Protection Through
Contextual Storytelling and AI Innovation
Mosquitoes remain one of India’s most pressing public
health threats, with dengue cases rising every year. Yet, people often
tend to overlook danger, not realizing that just a single mosquito bite
can cause dengue. This underestimation weakens prevention behaviors and
leaves communities exposed.
Odomos, one of India’s most trusted mosquito repellent
brands, with its vision of a Dengue Free India, is addressing this
challenge by shifting consumer behavior from reactive to proactive. The
approach is to educate consumers to make mosquito protection
top-of-mind when one steps into occasions which could be prone to
mosquitoes, rather than an afterthought that surfaces only after bites
occur.
To achieve this, Odomos has integrated generative
AI-powered storytelling with cohort based targeting. The brand crafted
contextual narratives: from rugged adventures, evening lawn gatherings,
outdoor weddings to crowded cricket and football stadiums where cheers
drown out subtle threats. These are moments when protection must feel
both pertinent and personal.
“At Odomos, we are on a mission towards making
India Dengue-Free. With AI led storytelling, we can weave this narrative into
social touchpoints, building relevance and thus making it easier for
people to incorporate Odomos usage into their daily lives. AI brings
agility and scale to this outreach, enabling context-rich content tailored to
diCerent cohorts across India. This personalized storytelling reinforces
Odomos’s core benefit: it masks human scent and creates a protective shield,
eCectively making people invisible to mosquitoes.” said Vaibhav
Rathi, Head of Marketing – Home Care, Dabur India.
Speaking about the innovation, Ranjan Das, MD,
Apppl Combine, said, “Our AI-powered dengue-free campaign with
Odomos set a first for the industry—leveraging technology to transform
content into future-ready narratives and driving high engagement through
the ‘Invisible to Mosquito’ device.”
Video Link https://www.instagram.com/reel/DNNoDMvYcK/?utm_source=ig_web_copy_link
Industry observers recognize this campaign as a
category-first for using AI in mosquito protection communication. It bridges
cultural insight with public health urgency. By sharpening this cohort
led targeting and storytelling strategy, Odomos stands out while advancing
its long-term vision of a Dengue-Free India.
By blending technological innovation with contextual
insight, Odomos is redefining how public health awareness can be scaled,
standing apart from traditional campaigns and reinforcing its role as both
a protector and a changemaker.
About Odomos: Odomos, a
trusted mosquito repellent brand from Dabur, provides clinically proven
and effective protection against mosquitoes. Certified by independent
institutes, Odomos is recognized as one of the most reliable protectors against
mosquitoes carrying deadly viruses. With its safe and eNective
formulation, Odomos empowers families to protect themselves and their
loved ones from mosquito-borne illnesses.
