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1st October 2025: Radico Khaitan Limited is proud to announce the launch of Jamun
SpicyMint under its much-loved Magic Moments ‘Flavours of India’ range.
An innovative concept, the Flavours of India portfolio
experiments with traditional flavours of the nation; reimagining them through
the contemporary lens of spirit. Building on the overwhelming success of
Alphonso Mango and Thandaai, both of which have captivated consumers, the
addition of Jamun SpicyMint further solidifies the brand’s dedication to
celebrating India’s spirit through bold, homegrown innovations.
After Uttar Pradesh, the new refreshing variant is set
to expand its footprint across markets including Maharashtra, Assam, Goa,
Karnataka, Rajasthan and other markets nationwide; Jamun SpicyMint brings a
refreshing blend of tangy jamun, cooling mint, and a lively spice twist.
Crafted for young, adventurous consumers who seek new experiences in their
drinks, the variant pairs beautifully with cocktails and upbeat social
occasions, offering a smooth yet experimental edge.
Speaking on the launch, Mr. Amar Sinha, Chief
Operating Officer, Radico Khaitan Ltd., said: “Having crossed the
landmark of 7 million cases in FY2025 and growing at remarkable 20% rate in Q1
FY2026, Magic Moments continues to be India’s No. 1 and the World’s 6th largest
spirit brand. With our Flavours of India range, we celebrate India’s diversity
and love for authentic tastes by reimagining them in contemporary spirit
expressions. Earlier this year, Alphonso Mango and Thandaai struck a chord with
consumers, reflecting strong growth for these innovative flavours. Building on
this momentum, we are now introducing Jamun SpicyMint, a bold and refreshing
flavour that brings together nostalgia and adventure, further strengthening our
journey of celebrating India in every sip.”
Available in 750 ml bottles, the new Jamun SpicyMint
variant in Uttar Pradesh will also be present in 375ml, 180ml SKUs and the
trendy-handy pocket pack at INR 180. With its distinctive flavour profile that
unites jamun’s richness, mint’s freshness, and a subtle spicy kick, the launch
highlights Magic Moments’ continued leadership in crafting youthful, premium,
and innovative experiences for today’s consumers.
With the addition of Jamun SpicyMint, the Magic
Moments Flavours of India range continues to gain strong traction, resonating
with consumers through its inventive fusion of traditional Indian tastes and
contemporary spirit craftsmanship. The success of these bold flavours
underscores Radico Khaitan’s commitment to pushing boundaries in the premium
spirit segment while also championing India’s distinct taste and culture on a
global stage.
750 ML is priced at INR 710 in UP
