New Delhi, India –1st October 2025: Schneider Electric, the leader in the digital
transformation of energy management and automation, has announced the launch of
festive edition of ‘Bring Home the Smart’ campaign. Designed to capture
the joy and spirit of the festive season, the campaign inspires consumers to
make every upgrade a smart one by seamlessly blending tradition with
innovation.
Festivals in India are traditionally associated with
shopping, home renovation, and bringing in new products that add joy and prosperity
to households. Schneider Electric is tapping into this natural consumer
instinct with the message that smarter upgrades can transform the everyday
living experiences. From making homes healthier with Miluz Zeta switches with
AQI indicator, enhancing safety of appliances with Miluz Zeta Voltage Surge
Protector, USB A+C chargers providing seamless connectivity to every smartphone
purchase, to enjoying a more connected and energy efficient living with Wiser
Smart Home Automation range, the company is empowering consumers to create
homes that combine warmth, style, and intelligence.
Speaking on the launch, Rajat Abbi, Vice President,
Marketing, Schneider Electric India, said, “Festivals in India are about
new beginnings and creating joyful experiences with our loved ones. Through
this campaign, we are bringing to life our belief that every upgrade in the
home can be meaningful when made smarter. From stylish switch designs that
complement festive renovations to automation solutions that add ease and efficiency,
we are here to make homes more comfortable, connected, and ready for the
future. We want consumers to see that technology can truly elevate the way they
celebrate and live.”
The original campaign “Bring home the smart” was given
a festive twist with the launch of three films that capture how technology can
make everyday living smarter. The campaign is being amplified across all major
cities through various marketing touchpoints. The company is also strengthening
its e-commerce presence to provide consumers with a seamless buying journey,
making it easier than ever to upgrade their homes during the festive season.
Commenting on the campaign, Sumati Sahgal, Vice
President, Retail, Schneider Electric India stated, “Festivals in India
are a time for families to come together and celebrate traditions filled with
joy. Our ‘Bring Home the Smart’ campaign embodies this celebration by
showcasing how integrated smart technologies can transform our living spaces
into efficient, convenient, and secure environments. We firmly believe
technology should improve quality of life while enhancing the way people honour
their traditions. Smarter homes are a present-day reality, enhancing our
everyday lives in countless ways. This campaign aims to make smart living accessible
and meaningful for every Indian household during this festive season and
beyond.”
The festive edition of ‘Bring Home the Smart’ campaign
is not only about smart home solutions but also about aligning with the
aspirations of modern Indian households. By reaching in-market audiences and
expanding relevance among consumers who are upgrading appliances or
refurbishing their homes this season, Schneider Electric continues to bridge
tradition with innovation. This festive edition ‘Bring Home the Smart’.
About Schneider Electric
Schneider’s purpose is to create Impact by
empowering all to make the most of our energy and resources, bridging
progress and sustainability for all. At Schneider, we call this Life Is On.
Our mission is to be the trusted partner in Sustainability and Efficiency.
We are a global industrial technology leader
bringing world-leading expertise in electrification, automation and
digitization to smart industries, resilient infrastructure,
future-proof data centers, intelligent buildings, and
intuitive homes. Anchored by our deep domain expertise, we provide
integrated end-to-end lifecycle AI enabled Industrial IoT solutions with
connected products, automation, software and services, delivering digital twins
to enable profitable growth for our customers.
We are a people company with an ecosystem of
150,000 colleagues and more than a million partners operating in over 100
countries to ensure proximity to our customers and stakeholders. We embrace diversity
and inclusion in everything we do, guided by our meaningful purpose of a sustainable
future for all.
- Schneider
Electric Miluz ZeTa Switches:
https://www.youtube.com/watch?v=3YV1a9PMDVo - Schneider
Electric Wiser Home Automation:
https://www.youtube.com/watch?v=84L4-3F5KB4 - Schneider
Electric USB A + C Socket By Miluz ZeTa:
https://www.youtube.com/watch?v=uq6SsiyarKk
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