Ten years ago, Startup India was a government policy.
Today, it is a movement. India has crossed 200,000 registered startups — not
just in Bengaluru or Mumbai, but emerging out of every state, every tier, every
community that dared to think differently. What began as a push to unlock
entrepreneurship has become something far more significant: the birth of an
entirely new class of company — the Super Startup.
A Super Startup is not defined by its valuation or its
venture backers. It is defined by clarity of purpose, speed of execution, the
depth of its technological backbone, and its ability to build businesses that
endure. It sees the market not as it is — but as it could be. It moves before
the window opens. And it scales not just in revenue, but in real-world impact.
It is this question — What does it take to build a Super
Startup? — that sits at the heart of Crafting Bharat: Season 3.
An initiative by NewsReach, presented by AWS Startups,
with production partner HT Smartcast, Crafting Bharat: Season 3 returns with
its most ambitious lineup yet — a front-row seat to the minds, methods, and
defining moments behind India’s next generation of breakout companies. Across
ten episodes, the series brings together founders who are not just building
businesses; they are engineering category leaders across healthcare, financial
services, wealth management, cybersecurity, entertainment, and e-commerce.
This season, the lens sharpens. Where earlier seasons
illuminated the journey of building in India, Season 3 goes deeper — into the
architecture of scale. Every founder conversation unpacks one central idea: how
does a bold idea, forged in the furnace of Indian market realities, evolve into
a Super Startup? The answers lie in the intersection of visionary thinking,
technology leverage — particularly AI and cloud — and the kind of relentless
decision-making that separates companies that survive from companies that
define their category.
Hosting the conversations once again is Gautam
Srinivasan, Consulting Editor across CNBC India, CNN-News18, Forbes India, and
The Economic Times — one of India’s most respected business journalists, whose
ability to get founders to speak candidly has become a signature of the
Crafting Bharat experience.
Speaking at the launch, Darshan Shah, Co-Founder and CEO
of NewsReach, reflected on the evolution of the series and what this season
represents:
“When
we launched Crafting Bharat, we believed India’s most powerful startup stories
were being left untold. Three seasons later, that belief has become a
conviction. Season 3 raises the bar — because the founders we’re spotlighting
this year aren’t just building companies. They are building infrastructure for
the next decade of India. The concept of the Super Startup — built on clarity,
speed, and technological depth — is not aspirational. It is already happening.
And Crafting Bharat is where those stories will live. I’m deeply grateful to
AWS Startups for being the partner that has made this vision possible, season
after season.”—
Darshan Shah, Co-Founder & CEO, NewsReach
Echoing this vision, Sriram Santhanam, Head of Startups,
India at AWS, highlighted why this season marks a pivotal moment in India’s
startup story:
“From the first line of code to global expansion, AWS is
committed to supporting every stage of a founder’s journey. In India, we are
witnessing a pivotal shift where startups are becoming more resilient and
globally competitive than ever before. Crafting Bharat: Season 3 is a
celebration of this ‘Think Big’ mindset. By partnering with NewsReach, we aim
to spotlight the innovators who are utilizing AI and cloud technology to
redefine what’s possible on a global stage”. –
Sriram Santhanam, Head of Startups, India at AWS
Season 3 Featured
Founders
Prabhdeep
Singh, Founder & CEO of RED.Health.
RED.Health
bridges the gap between patients and hospitals, by providing life-saving
emergency response and comprehensive healthcare solutions across 550+ cities
and 300+ hospitals.
Akshay
Mehrotra, Co-founder, MD & Group CEO of Fibe.
Fibe is one of
India’s leading consumer lending apps focused on young working professionals, a
consumer segment that is underserved by traditional lenders.
Bhavin
Patel, Co-founder & CEO of VARTIS Platform & LenDenClub.
LenDenClub is
one of India’s largest peer-to-peer (P2P) lending platforms, redefining the way
individuals grow their wealth through alternate financial instruments.
Shyatto
Raha, Founder & CEO of MyHealthcare.
MyHealthcare is
a digital healthcare ecosystem that works with hospitals, clinics, its doctors,
care givers and enhances the patient care continuum processes.
Lal Chand
Bisu, Co-founder & CEO of Kuku.
Kuku is India’s
leading AI-driven, mobile-first premium storytelling platform. Its flagship
apps include Kuku TV for microdrama, Kuku FM for audiobooks and stories, and
Guru for microlearning.
Sandeep
Jethwani, Co-founder of Dezerv. Dezerv
is a wealth management firm combining the expertise of seasoned investment
professionals with advanced technology.
Vaibhav
Tambe, Co-founder & CEO of TransBnk. TransBnk
is a Transaction Banking Platform enabling Corporate, Commercial &
Institutional clients to make agile, secure & robust Transactions with
Embedded Finance & SaaS.
Umair
Mohammad, Co-founder of Nitro Commerce. Nitro
Commerce harnesses the power of AI to conquer obstacles like anonymous
visitors, complex marketing, and clunky conversions for the e-commerce market.
Jaydeep
Ruparelia, Founder & CEO of Infopercept. Infopercept is a global cybersecurity company dedicated to
transforming how organizations perceive and implement security through their
unified cybersecurity platform “Invinsense”.
Sriram
Santhanam, Head of Startups, India at AWS. Amazon
Web Services provides a highly reliable, scalable, low-cost infrastructure
platform in the cloud that powers hundreds of thousands of businesses in 190
countries around the world.
The first episode of Crafting Bharat: Season 3 goes live
on 8th May 2026. Stay tuned to the Crafting Bharat Podcast Series as we bring
you inspiring stories of visionary founders through a candid and insightful
conversation with Gautam Srinivasan.
Follow Crafting Bharat:
YouTube: https://www.youtube.com/@CraftingBharat
LinkedIn: https://www.linkedin.com/company/craftingbharat
Instagram: https://www.instagram.com/craftingbharat
X (Twitter): https://x.com/CraftingBharat
Facebook: https://www.facebook.com/craftingbharatofficial
